Conquest Werbeagentur GmbH
Kürnbergblick 3
4060 Leonding
Conquest Werbeagentur GmbH
Kürnbergblick 3
4060 Leonding
Branche
Special vehicles
Projekt
Product campaign
Kunde
Iveco
Region
Germany
Iveco
For some, it is indispensable. For others, it is the ultimate means to an end. For everyone, it simply offers more, every day: the IVECO Daily. It offers versatility, maximum load volume and, above all, unbeatable conditions. And we offer creative ideas, innovative implementation technologies and, above all, a great deal of product understanding.
A good fit, as IVECO Germany can confirm.
The Daily is the versatile transport solution in IVECO’s light segment. IVECO is an international leader in the global transport industry. With production facilities in 7 countries and the ambition to facilitate sustainability in logistics through the use of environmentally friendly technologies, IVECO is redefining many standards in the industry.
The Daily also does this in the light van segment. Different frame variants, superstructures, drive concepts and designs required a strong focus on the end result: the great conditions and the resulting customer benefits. Our team used creativity, graphics and lots of AI to showcase and prepare visuals for various online and offline channels.
hide detailsKind of amazing: while the latest research shows that the memory of goldfish appears to be longer than the oft-touted 4 seconds, the humans attention span continues to fall towards this value. What does this have to do with the campaign concept? A lot, of course!
Strong visuals, memorable messages and attractively packaged customer benefits ensure that the messages end up where they belong: in the target group’s attention.
Our concept therefore focused on clear visual anchors that could be implemented within the framework of IVECO’s strong CI and also ensured that the message did not go unseen.
By combining concise headlines and visual anchor points, the multi-channel campaigns convey all kinds of customer benefits. And a confident invitation to drive off together.
What applies to the Daily Van has long applied to us: fast and uncomplicated to clear results. In the case of the IVECO Daily campaigns, the focus was placed on AI-supported creativity. This broadens horizons and creates many new opportunities for agencies and clients with comparatively short lead times and reasonable budgets. Another benefit: ease of adaptability to different media and channels. The visuals were seamlessly adapted from billboards to online communication to radio and offered the same versatility in addressing customers as the star of the campaign:
The IVECO Daily.
