voestalpine, a globally leading steel and technology group based in Linz, has already achieved a great deal in terms of sustainability, environmental protection and climate protection – and still has great plans. Stella Sustainable is voestalpine’s symbolic figure for this far-reaching commitment and a likeable car made of very special steel.
voestalpine, a globally leading steel and technology group based in Linz, has already achieved a great deal in terms of sustainability, environmental protection and climate protection – and still has great plans. Stella Sustainable is voestalpine’s symbolic figure for this far-reaching commitment and a likeable car made of very special steel.
The challenge
A video clip that awakens a motivational spirit
Stella Sustainable has a lot to say about voestalpine’s sustainability initiatives. To ensure that she can do this on multiple media and at all appropriate moments, she should be brought to life in a video clip that optimally showcases her likeable nature and the group’s ambitious goals. At the same time, it is important to present this very extensive and complex subject in the most exciting way possible and, above all, in a way that everyone can relate to.
The challenge
A video clip that awakens a motivational spirit
Stella Sustainable has a lot to say about voestalpine’s sustainability initiatives. To ensure that she can do this on multiple media and at all appropriate moments, she should be brought to life in a video clip that optimally showcases her likeable nature and the group’s ambitious goals. At the same time, it is important to present this very extensive and complex subject in the most exciting way possible and, above all, in a way that everyone can relate to.
Our solution
An imaginative implementation with that certain something
Stella is not an ordinary car – just as voestalpine is no corporation like any other. By opting for a playful, scribbled comic style, an uncomplicated yet precise elaboration of the most important core themes, and a flawless in-house implementation of the necessary animations, the messages are well received by all target groups and remain positively remembered in the long term.
Our solution
An imaginative implementation with that certain something
Stella is not an ordinary car – just as voestalpine is no corporation like any other. By opting for a playful, scribbled comic style, an uncomplicated yet precise elaboration of the most important core themes, and a flawless in-house implementation of the necessary animations, the messages are well received by all target groups and remain positively remembered in the long term.
The result
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Our services
- A voiceover that fits the subject perfectly in both German and English.
- A storyboard that keeps the tension high despite a certain length and does not allow boredom to arise.
- A visual style that brings voestalpine’s multifaceted commitment to the point through unmistakable accents.
Our services
- A voiceover that fits the subject perfectly in both German and English.
- A storyboard that keeps the tension high despite a certain length and does not allow boredom to arise.
- A visual style that brings voestalpine’s multifaceted commitment to the point through unmistakable accents.
Visit Stella on her Website or LinkedIn.
Visit Stella on her Website or LinkedIn.
