Live? Digital? Both! “Connect to the Future” was our motto as we designed and organized an impressive event for Magirus, a major manufacturer of firefighting vehicles. Held at the company’s Experience Center, the event was live streamed in two languages all over the world.
Customers able to attend in person got a first look at TacticNet and FleetConnect, two innovative digital platforms, as well as the new SmartControl generation of turn-table ladder vehicles in a sophisticated live presentation. Digital guests experienced the whole event live and were able to ask questions directly of product experts in an integrated video conferencing tool.