Silhouette is an internationally renowned glasses manufacturer known for their timeless, elegant and unique designs. This Austrian company was founded in 1964 and is one of our longest-standing customers.

Silhouette is an internationally renowned glasses manufacturer known for their timeless, elegant and unique designs. This Austrian company was founded in 1964 and is one of our longest-standing customers.

The challenge

A new glasses collection at a glance

The “Aperture” collection features high quality glasses in a timeless design, while also permiting countless customization options. Customers can choose from different lens shapes, rim and temple colors, resulting in a pair of glasses exactly the way they were envisioned. These extenstive benefits needed a proper Point of Sale (POS) presentation.

The challenge

A new glasses collection at a glance

The “Aperture” collection features high quality glasses in a timeless design, while also permiting countless customization options. Customers can choose from different lens shapes, rim and temple colors, resulting in a pair of glasses exactly the way they were envisioned. These extenstive benefits needed a proper Point of Sale (POS) presentation.

Our solution

A clear vision

Our visualizations had a clear strategy: show the customer the diversity of this collection in a simple, direct way. Thanks to our many years of experience working with Silhouette, we were able to draw on existing photography in the proposal stage, together with our in-house 3D rendering expertise, and develop a design guaranteed to turn heads.

Our solution

A clear vision

Our visualizations had a clear strategy: show the customer the diversity of this collection in a simple, direct way. Thanks to our many years of experience working with Silhouette, we were able to draw on existing photography in the proposal stage, together with our in-house 3D rendering expertise, and develop a design guaranteed to turn heads.

Our services

  • Folder and info cards showing a new visual world.
  • A booklet in several languages for clarity.
  • Tray inserts you can’t keep your eyes off of.

Unsere Leistungen

  • Folder und Infokarte, die optisch neue Welten eröffnen.
  • Ein Booklet, das in mehreren Sprachen für Durchblick sorgt.
  • Einleger in Verkaufstrays, von denen keiner die Augen lassen kann.