Project Description

ENGEL is a global leader in plastics machines. With nine factories in Europe, North America and Asia (China, Korea) and about 7000 employees, ENGEL is one of Austria’s leading companies.

ENGEL is a global leader in plastics machines. With nine factories in Europe, North America and Asia (China, Korea) and about 7000 employees, ENGEL is one of Austria’s leading companies.

The challenge

Trendsetting

The K trade fair is the most important fair for the plastics and rubber industries and serves as a stage for the biggest industry trends. The stakes are high for exhibitors to show themselves from their best side, both technically and visually.

The challenge

Trendsetting

The K trade fair is the most important fair for the plastics and rubber industries and serves as a stage for the biggest industry trends. The stakes are high for exhibitors to show themselves from their best side, both technically and visually.

Our solution

Pushing messages

“Experience. Passion. Innovation” – this was the motto of ENGEL’s trade fair presence at K 2019. This trio of 3 strong terms was the jumping off point for a strong key visual, which was then successfully implemented in adverstiments, online banners, trade fair invitations, a microsite and the trade fair booth.

Our solution

Pushing messages

“Experience. Passion. Innovation” – this was the motto of ENGEL’s trade fair presence at K 2019. This trio of 3 strong terms was the jumping off point for a strong key visual, which was then successfully implemented in adverstiments, online banners, trade fair invitations, a microsite and the trade fair booth.

Our services

  • A versatile and dynamic logo that provides the best platform for the motto and innovation.
  • Advertising which integrates the key visual to form a consistent line of communication.
  • Integration into the trade fair booth to pique interest and communicate progress.

Unsere Leistungen

  • Ein vielfältiges und dynamisches Logo, dass sowohl Motto als auch Innovationskraft bestens in Szene setzt.
  • Anzeigen, die das Keyvisual geschickt integrieren und eine durchgängige Kommunikationslinie schaffen.
  • Eine Integration am Messestand, die Interesse weckt und Fortschritt vermittelt.