This interview was first published in OÖ Magazin, issue 1/25. An Upper Austrian advertising agency is redefining technical B2B marketing. For Conquest, AI is more than just a buzzword, it is a tool that is revolutionizing industrial marketing In a world where AI dominates the headlines, an Upper Austrian company…
The world of marketing has changed enormously in recent years thanks to artificial intelligence. One click — and images, videos or texts are created that were not directly shaped by a human hand. But as impressive as these technologies are, they do raise some legal questions …
Your company is launching a new product: customers are excited, rumors are flying, and the launch date is rapidly approaching. As the marketing manager in your organization, you need to organize the promotional material for this new product well ahead of time to accommodate the usual lead times associated with campaigns. But the product…
Imagine if artificial intelligence wasn’t just another buzzword in your meetings, but the coolest toy you’ve ever gotten your hands on. Sounds crazy? Maybe. But that’s exactly how we initially viewed the new technology. After all, we knew that it would change our everyday lives, whether we wanted it to or not.
An obituary and love letter in one. In a digital world where likes are counted faster than you can say “paper”, it may seem surprising: print is alive and well! The classic image brochure is celebrating an astonishing comeback. Why? Because it can do more than just inform. It can…
After a short career break – I was busy raising a tiny human after all – I returned to the agency in September 2023. And BAM: the world of work was different. Not just a little different, but fundamentally transformed, as if someone had clicked “install update now”…
AI revolutionizes content creation in technical B2B
Small teams, complex products, high expectations – the day-to-day work in B2B marketing departments is characterized by challenges. How intelligent technology and human expertise work together to overcome these challenges The reality of technical B2B marketing Sound familiar? The technical documentation for your products fills entire folders. Management expects…
Let’s be honest: if trust were a product, we would patent it immediately. Because what’s better than a partner who not only speaks your language, but also knows how to turn a technically demanding brand into a real highlight? We’ve been doing just that for five decades – with a…
